KUALA LUMPUR: Malaysia National Sikhs Movement (GERAKSIKH) President, Tan Sri Dato' Seri Darshan Singh Gill was named and awarded the BrandLaureate Brand Personality Awards for his outstanding contribution towards Malaysia in all aspects.
This award given during the BrandLaureate Awards 2009-2010 gala dinner, which was attended by over 900 guests on 26 March, 2010 at Shangrila Hotel, Kuala Lumpur.
Tan Sri Darshan Singh who is a lawyer by profession and former President of Asian Cycling Confederation said that he was honoured to have received this Award of Branding.
Organised by The Asia Pacific Brands Foundation, the BrandLaureate Awards 2009-2010, which has the theme Your Brand, the Masterpiece, recognises the best brands from Malaysia and the Asia Pacific.
Others who received the Brand Personality Awards were Sunway Group Bhd founder and chairman Tan Sri Jeffrey Cheah and Universiti Malaya pro-chancellor and IJN Foundation chairman Toh Puan Dr Aishah Ong. Berjaya Corp Bhd chairman and chief executive officer Tan Sri Vincent Tan and Tan Sri Lim Kok Wing were named The BrandLaureate Entrepreneur of the Year Award and The BrandLaureate CEO of the Year Award respectively.
The Award was presented by Datuk Seri Idris Jala, Minister in the Prime Ministers Department.
BrandLaureate chief executive officer Dr K.K. Johan reiterated the need for organisations to develop their brands to be masterpieces.
“For Malaysia to stay ahead of the competition and be a developed country, we need make quantum leaps and create masterpieces of whatever that we are doing,” he said.
He said masterpieces were not created overnight and the same could be said of great brands. “They go through a series of branding processes before they can reach the pinnacle of success,” he said. He pointed out that brands must also exude positive energy to connect with the target audience.
“It is not enough to create brand awareness and to have a positive brand image but we must be able to create positive brand experiences for the consumers so much so that consumers aspire to own the brand and identify with it,” he said.
He said brands must be able to move on with times and be dynamic enough to keep up with times – be innovative, relevant and functional and to meet the changing trends and lifestyles of the consumers
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